The Definitive Guide to Google AdWords:

Google has a new system that makes it possible, for the first time in the history of the world, to deposit
five bucks, write a couple of ads, and instantly get access to over 100 million people - in less than
10 minutes.

It's called Google AdWords and it's hot. In fact it may be the first and best thing to do to get traffic to
your site.

But it's not always as easy as I just made it sound - AdWords has some nuances, and most people have a
rough time at first.

Well my colleague Perry Marshall has written a very helpful e-course called "5 days to success with Google
AdWords" and there's no charge for it. You can find out about it here: perrymarshall.com

The Definitive Guide to Writing & Promoting White Papers

If you sell any kind of complex service, technology or sophisticated product, a White Paper is the best way to educate your customers about that technology.

You can use a white paper to build your credibility, get free exposure in the press, attract new customers, and drive new technology into change-resistant, conservative markets.

Most white papers are either too technical (boring) or too commercial (thin and cheesy) - but Perry Marshall has written a guide that shows you how to strike the perfect balance.

But what's most important of all, though, is promoting and publicizing your white paper - because the best white paper in the world is no good unless somebody reads it!

Find out about Perry's Definitive Guide to: Writing and promoting white papers.

How to sell my Marketing Toolkit for Hi-Tech Sales

 

Most sales people spend all day dialing for dollars, chasing prospects who are mentally if not physically backing away from them, and they waste most of their time chasing deals instead of closing them.

At the same time, most companies spend all kinds of money on advertising and don't get nearly enough bang for their buck.

Perry Marshall's "Guerilla Marketing for Hi-Tech Sales People" is an information-packed audio CD that discusses 21 principles that you can use to eliminate cold prospecting and wasted advertising dollars in today's fiercely competitive B2B marketplace. You can get your
copy at perrymarshall.com.