Building your brand.
You may have excellent content, bur if nobody sees you, you don't exist. PSY - GANGNAM STYLE(강남스타일) M/V with tags #PSY #싸이 #GANGNAMSTYLE was made Jul 15, 2012 and have 3,866,537,861, nearly 4Bn views. Try to beat that.
There are other versions of the dance that have from 1.3Bn to some million views. Asians are clever dancers.
Asia is a hub of activity and the new global financial center.
"I'm in Singapore attending the World Economic Forum's annual meeting of Asian business, political and civil society leaders - and the buzz is tangible.
Participants seem to agree that the centre of the world's economic gravity has shifted to Asia. This region is the emerging hub of global economic activity".
Source: The World Economic Forum Weblog June 4 2005. It is difficult to find that cite there.